CP ALL (Cambodia), a master franchise of 7-Eleven stores in Cambodia, debuted its first store yesterday in Phnom Penh’s Chroy Changvar area.
The opening ceremony was attended by Minister Chancellor (Commercial) at the Thai embassy in Phnom Penh Jirawuth Suwanna-Arj.
The firm failed to open the first store at the promised date in June this year.
The company said previously it planned to open its first store located in PTT petroleum station, located along the National Road Number 5 in Prek Pnov district, northern Phnom Penh.
The Cambodian master franchise was awarded to Thai stock exchange-listed (BKK:CPALL) CP All. It is the retail arm of Thai conglomerate Charoen Pokphand Group Co Ltd. CP All (Cambodia) Co Ltd and CP All (Laos) Co Ltd have each been granted franchising rights for 30 years to establish and operate 7-Eleven branches.
The stores there serve as one-stop destinations for beverages, snacks, ready-to-eat meals, cosmetics, household goods, financial services such as banking and bill payments, digital technology and delivery – all of which the company plans to replicate for Cambodian customers.
In Cambodia, 7-Eleven stores will compete with existing convenience stores such as local Smile Mini Marts and US-Canadian franchise Circle K, Kiwimart, Aeon MaxValu Express and Lucky Express.
The firm said that more stores will be opened in Phnom Penh.