Big Boy Announces Expansion Into Thailand “Taking Big Boy From An American Icon To A Global Icon”


Big Boy Restaurants is excited to announce a partnership with Destination Eats in the successful expansion of the brand into Thailand. This expansion comes with a plan of continued growth across Southeast Asia. Big Boy is a symbol of Americana and comfort food, which consistently delivers a great dining experience for all guests and is excited to expand the reach of the brand to share this with countless new guests.
The brand has just celebrated it’s 84th anniversary and is set to continuously expand the brand. As Big Boy and his friends, Dolly and Nugget, have captured the hearts of so many in America – they are poised and ready to do the same in Thailand. The brand is excited for the refocus on growth, experience and above-all-else the best quality food around.

“This is a very exciting time for our brand as we take Big Boy from being an American icon to a global icon.” Says Tamer Afr, CEO, Big Boy. “We are extremely excited about our development with a strong partner in both Destination Eats and Gary Murray. The current agreement, a minimum of 70 locations up to 1,000 locations, shows the strength of the iconic brand in the international realm and encompasses opportunities throughout South East Asia and the new Ownership’s commitment to growth and reinvigorating the brand. We currently have one location open in Thailand, doing delivery and proud to be introducing our brand over there. Big Boy is a symbol of easier times and we are excited to continue to be that symbol. We are ready to open many more restaurants not only in Thailand, but across Southeast Asia and here in America as well. Get ready because soon enough there will be a Big Boy Restaurant near you!”

“We are extremely excited to bring the best American burger franchise into Thailand and across southeast Asia.” Says Gary Murray, Founder & CEO, Destination Eats. “When I was young, my parents always took me to Big Boy for my favorite burger. So for me Big Boy is all about the experience and reminding guests, like me, of simpler times and happy memories. We are excited and ready to launch and expand Big Boy across Thailand.”

Big Boy Restaurants continues to announce plans of expansion. Big Boy has another announcement of expansion within the United States and looks forward to continuing to share the brand with so many.

About Big Boy Restaurant Group, LLC

Big Boy, an iconic American restaurant brand founded in 1936, is celebrating their 84-anniversary in 2020, with a continued focus of shared family experiences around food and supporting communities. Big Boy Restaurant Group, LLC is based in Southfield, Michigan. The company operates and manages franchises of Big Boy, Bob’s Big Boy restaurants in Michigan, Ohio, California, North Dakota.

Source: Franchising

5 Ways to Win the Post-Pandemic Franchise Buyer

Are Education Franchises Profitable?

COVID-19 and The Future of Business