Doner Shack delivers speedy German street food to a wide array of fun folk, in a unique environment, by passionate people. Helping customers feel a touch of unexpected delight and nourishment.
A quick glance at the market.
↘ Affordable & authentic German street food
↘ Attractive & stylish store designs
↘ 1.3m Kebabs sold everyday in the UK
↘ British kebab industry contributes over £2.3b annually to the UK economy
↘ In Germany, high quality kebabs out sell the top five fast food chains by 4-1
↘ “2 multi-unit franchise agreements recently signed which will see the opening of 20 new stores by Summer 2023″
THE DONER SHACK PRODUCT
We currently offer over 15 signature products including our Kebaps, Tellers and Currywurst. Our kebaps are made with the highest quality lean meats, our own signature sauces and traditional Turkish pida breads that’s are baked fresh on site everyday.
Our venues are licensed offering Bitburger Pilsner on draft served alongside Germany’s most popular soft drinks range – Fritz Kola. These along with other innovative creations satisfy our target market’s desire to experiment and experience new flavours.
We want to make all our products traceable and tell the story of the people that help make them.
DONER SHACK Restaurants
Döner Shack provides a fast-casual experience, light on staffing and high on efficiency to exploit multiple venue types including food courts, high street units and drive thru restaurants.
The restaurant combines it’s strong product offering with fantastic service in a cool, contemporary environment that is ideal for casually dining during the day and at night.
We regularly have access to a number of off-market deals through our excellent relationships with major landlords and agents. We can help put you in touch with the right people so you can source locations that ensure the best possible chance of success.
DONER SHACK Marketing
Our restaurants are driven by a desirable product set and without an over reliance on discounted promotions. This creates strong brand loyalty, a solid financial business model and most importantly longevity.
Our franchisees benefit from ongoing marketing support at a local, national and international level. Our in-house marketing team keep our brand looking fresh and express our creative abilities through design.
We target our core audiences through specific targeting on our social media channels and our brand language/personality speaks directly to our core audience.
DONER SHACK Operations
Döner Shack benefits from a highly systemised operating structure that delivers consistency, low wastage and no requirement for skilled chefs. We serve our guests at lightning quick speed and on average in 5 minutes even during peak times.
We live for innovation in all aspects of the business and our commitment to have the most robust and efficient systems in our industry has led to some genre defining introductions. An example of this is our state of the art robotic kebab cutters that ensure increased consistency and a further reduction in staff cost and skill.
Scalability of a food brand can only happen if the operations are slick, easy to teach and easy to learn. With Döner Shack, if you can make a sandwich, you can make one of our authentic kebaps. It really is that simple.