VF Franchise Consulting

COCA®

COCA began as a humble 20-seat Cantonese restaurant in 1957. Within a year it moved to its existing location on Surawongse road, with 500 seats and opened a second location at Siam Square and much to the surprise the 800-seat restaurant was packed to its full capacity from opening days onwards.

COCA’s founder, Khun Srichai Phanphensophon was the pioneer of Suki (Hot Pot) in Thailand. Although originally ridiculed by his peers “how could it succeed in such a hot and humid city”, they all said. After seeing the success of his restaurants, the mockers began to switch their restaurants format to his style. Today all “HUO-GUO” style restaurants in Thailand are called Suki.

COCA’s core brand values:

MISSION

RESTAURANT VISION

COCA has multiple concepts to fit the right country and positioning of each brand.

For more info and franchise opportunities for your country, contact [email protected] now.

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