Cali-Mex Taqueria begins Thai roll-out

Hong Kong-based restaurant chain Cali-Mex Taqueria has opened in Thailand at the Holiday Inn Shopping Complex.

The launch of the new 60sqm shop follows the opening of the brand’s sister chain Cali-Mex Bar & Grill earlier in the year on Sukhumvit Soi 22. Both brands serve variations on the Californian Mexican cuisine. It will largely target guests of the hotel.

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Cali-Mex Bar & Grill operates 20 outlets in Hong Kong, a figure that Thai franchisee King Mega International intends to match within three years.

A flagship is currently being planned for Sukhumvit Soi 11, potentially opening this December.

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