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The Edge Franchise Discovery Day

The Edge Franchise Discovery Day will be held in Ho Chi Minh City, Vietnam – March 16, 2016

The Edge Franchise Discovery Day was a business matchmaking event that allows prospective franchisees who are interested in The Edge to meet and interact with Mr. Duc Luu, CEO of The Edge, Mr. Philipp Steinke, Business Development Director of The Edge, and Mr. Sean T. Ngo, CEO of VF Franchise Consulting, and to get a deeper understanding about the unique benefits of The Edge franchise for Vietnam and Southeast Asia.

The event was heavily marketed through VF’s large franchise and education network,  multiple targeted direct email campaigns, various social media channels, including the  company website (www.vffranchiseconsulting.com), VF Facebook (35,000+ fans), VF  YouTube, LinkedIn (nearly 4,000 followers), Eventbrite, and other local media partners such  as Citynetevents, VNFranchise.VN, Meetup, 123sukien etc. Google Ads and FB Ads were also used extensively to maximize exposure to potential investors and franchisees.

There were 32 guests registered for the event in total and 22 guests that actually attended the Discovery Day. We also invited journalists to the event to help promote The Edge, and we are following up with interviews with these journalists to provide greater exposure for the brand in the coming weeks.


Targeted guests included people with the following professional titles: Chairman, CEO, Managing Directors, Director, and other executives from the below targeted industries:

· International Schools

· English Training Centers

· Education Groups

· Study Aboard Consultant Groups

· Entrepreneurs

About The Edge ® Franchise

An Asia branded, The Edge, Hong Kong based learning center designed to help you achieve the best through proven methods, under the expert guidance of people who are qualified at the very highest level. Beside the headquarter in Hong Kong, The Edge has also grown its Asian footprint with two centers in Hong Kong, one in Shanghai and one in Beijing. Therefore, The Edge has become the industry leader with recognition within Asia.

Our goal is to partner with students, parents, schools, and corporations to provide the best guidance and support to students for their entire academic, career, and life choices. Over the past four years, our team has focused on building a solid foundation and honing our expertise across our four departments – Academic Tutoring, Test Preparation, Admissions Consulting, and Educational Training – in order to provide the best value to students we work with. This foundation of expertise has enabled us to serve thousands students over the past 4 years as well as a number of leading schools in Hong Kong – including Island School and ISF Academy – and multinational corporations such as Standard Chartered Bank and Wharf Limited.

We’ve also renewed our commitment to holistic education with a new initiative we call Edge360, which leverages our counseling expertise to bring together the guidance from all of our experts to help parents and students successfully navigate the many choices they face in today’s complex educational landscape.

The Edge ® Franchise is now available for SOUTHEAST ASIA countries: Thailand, Vietnam, Indonesia, Malaysia, Myanmar, Laos, Cambodia, Singapore, Brunei, Philippines.

Further information about this brand: http://vffranchiseconsulting.com/brands/theedge/

Please contact [email protected]om for more information about this opportunity.

Below are some pictures of The Edge ® Franchise Discovery Day:





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