Huawei sub-brand Honor Vietnam has opened its first physical store in the country after three years selling online and via distributors.

Located on Nguyen Hue Street in downtown, the new store attracted hundreds of Honor’s fans from the early morning.

Apart from products already on sale in the country, Honor introduced its newest lines, including the Honor MagicBook.

Vietnam is a part of Honor’s overseas expansion in Asia Pacific, along with Europe and the Middle East.

Zhao Ming, Honor president, said overseas sales have doubled during the past five months, and he expects them to rise further in the second half of the year.

The brand entered the Philippines last month.

Source: Inside Retail Asia