International Franchisors Hungry for Franchise Expansion into Southeast Asia’s Largest franchise market: Philippines

It is common knowledge that the Philippines currently has over 2,000 franchise systems and 200,000+ franchise locations today. While the pandemic has had an impact on some businesses, some of which are franchised businesses, the economic recovery in the Philippines and across Asia is starting to take hold and the future is brighter than it has been in the past 18 months.

The Philippines continues to have one of Asia’s youngest population and arguably hosts the most developed franchise industry in the Association of Southeast Asian Nations (ASEAN). Perhaps a reason for this are recent studies show that Filipinos are very entrepreneurial and that franchises remain one of the most sought after business models by SMEs, entrepreneurs, and conglomerates alike.

According to the website Macrotrends, the Philippines population has grown about 1.3 to 1.5 percent annually for the last decade and now stands approximately at a whopping 111M people. Another report in 2019 by US News ranked the Philippines as the best country for investment destination based on a survey of over 6,000 business decision makers in Asia.

While every sector of the franchise industry is represented in the Philippines, there continues to be high interest in food and beverage (F&B), retail, education, and services franchises that come from the West as well as from within Asia.

The international representatives of international franchise brands will hold their annual Franchise Business Matching event on October 13 – 14, 2021. The event is co-hosted by U-Franchise and VF Franchise Consulting, long time trusted partners who have helped many international franchise brands enter the Philippines successfully over the years.

LITTLE CAESARS®: The 3rd largest pizza chain overall and largest carry out pizza chain from the USA with stores in all 50 U.S. states and 27 countries and territories. Known for its HOT-N-READY® pizza and famed Crazy Bread®, Little Caesars® has been named “Best Value in America” for the past 14 years (based on nationwide survey by Sandelman & Associates – 2007-2020 entitled “Highest Rated Chain – Value for the Money”). There has never been a better time for a great tasting, value pizza brand that specializes in take-away and delivery.

WAYNES®: WAYNES®  Coffee stores be found in more than 10 countries and  are managed by people with a passion to improve the famed Swedish “fika” experience while enjoying organic coffee, lovingly prepared food, and freshly baked treats. This is no Starbucks copycat and their consumers and franchisees have loved them because of that!

COCA®: As Thailand’s most innovative and long-established culinary brand for over 60 years, this sukiyaki hotpot chain offers an impressive variety of high quality, nutritional, popular Thai and Chinese a-la-carte dishes, seafood, and its  signature hotpot. COCA®  restaurants can already be found in Japan, Indonesia, Vietnam, Cambodia, and Thailand.

YOLÉ® – No Sugar Added: THE most delicious and healthy ice cream and yogurt franchise from Spain that offers flexible business models, various retail formats and sizes, fast ROI, and great tasting products that are available for retail and distribution. Already successful in nearly 10 countries, including Singapore, Taiwan, Indonesia, Cambodia, Portugal, the UK, Spain, and more.

YENLY YOURS®: Thailand’s #1 Thai Mango Cafe with over 15 outlets in Bangkok and stores opened in Singapore and Cambodia. YENLY YOURS®  is part of the COCA®  GROUP which has 60+ years of success in 75+ locations and 12 countries. Is your country next?

INTERNATIONAL WORKPLACE GROUP® (IWG®): The demand for co-working spaces is higher than ever as employees are increasingly working from mobile and flexible office locations that are closer to their homes or fit their busy travel schedules. Regus®  is the flagship brand of IWG and is expanding their presence in the Philippines further through single and multi-unit franchisees and investors. IWG is present in 110+ countries, 1000+ cities, 3100+ locations.

MATHNASIUM®: As America’s #1 math tutoring franchise with over 1,000 locations globally and for more than 40 years, the Mathnasium Method™ is providing children all over the world increased confidence, critical thinking skills, and mathematical ability to last a lifetime. Mathnasium master franchisees have the unique opportunity to seize a huge share of the multibillion-dollar tutoring industry by owning the #1 math tutoring franchise in the world.

GO FIT®: A HIGH-VALUE AND LOW-PRICE FITNESS franchise with a range of unique features based on technology platforms that increases efficiency & seamless experience for members. Developed and owned by one of Asia’s leading health and fitness group.

FIRE FITNESS®: FIRE® is a community that inspires you, it’s an exercise in self-love, it’s a daily test of grit, it’s an armour of values that you take with you as you walk out of our Stations – it is a full-on commitment to light up your life. With clubs already in Malaysia and Australia, it is Asia’s premier boutique fitness brand – dare to be different!


VF Franchise Consulting and U-Franchise are bringing the biggest franchise brands from the United States & Asia for confidential, one-on-one meetings on October 13 & 14, 2021.  For more information Contact Ms. Rowee at [email protected] or Ms. Mandy Nguyen at [email protected].

Author: Sean T. Ngo is the CEO and Co-Founder of one of Asia’s leading franchise consultancy, VF Franchise Consulting ( He is Asian American and has been based in Ho Chi Minh City, Vietnam, for over 16 years. You can reach him at [email protected] or [email protected]

Chris Lim is the Chief Marketing Officer of Francorp Philippines (; President of U-Franchise Sales & Management (; and Chairperson and Director for Special Projects, ASEAN Integration-Philippine Franchise Association.

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