Philippine restaurant chain Jollibee has announced plans to launch more than 100 Jollibee stores in Malaysia within the next 10 years.
According to a report in The Borneo Post, the openings will include 50 stores in Sabah and Sarawak.
President and head of JFC International Business for Europe, the Middle East, Asia and Australia Dennis Flores said that Jollibee would be a “welcome addition to the diversity of the food scene in Kota Kinabalu,” the Sabah state capital.
“We believe that we can appeal to the diversity as we have seen in other countries where Jollibee has been successful, such as Vietnam, Brunei, Hong Kong and Singapore,” he said at the official inauguration of the Jollibee Malaysia grand store (which has been trading since last year) at Centre Point Sabah this week.
Chairman and founder of JFC Tony Tan Caktiong said the company was happy with the enthusiastic welcome to the store’s opening from local customers.
“This has given us an encouragement to reach more Malaysians with our delicious menu and friendly service,” he said.
Jollibee operates 14 brands in 21 countries with more than 4500 stores worldwide.
Inside Retail Asia