Singapore restaurant chain Jumbo Group has entered into a 10-year franchise agreement with Thailand’s C J Seafood.
The agreement authorises CJ Seafood to establish and operate a Jumbo Seafood restaurant in Bangkok, which is expected to open by the end of this year.
A company announcement stated that this new agreement forms part of the group’s plans to expand and strengthen its presence in Asia. It has already established franchises in Vietnam and Taiwan, making Thailand the group’s third franchise outpost in the region.
Source: Inside Retail Asia