More than 50 years ago, Canada became Little Caesars Pizza’s first international market. Now, the brand is looking for both single- and multi-unit franchisees in territories across the country.
In 1969, after only 10 years in business, Little Caesars® Pizza celebrated the opening of its first international store in Canada. More than 50 years later, Little Caesars Pizza is now the third-largest pizza chain in the world and has hundreds of stores in Canada, including locations in each of the 10 provinces coast to coast.
Now boasting a large and dedicated fan base in Canada, Little Caesars Pizza is looking for qualified entrepreneurs to help the brand to expand even further throughout the country.
To build on its success in Canada, Little Caesars Pizza is actively targeting British Columbia, Ontario, Quebec, Newfoundland, Labrador, Nova Scotia and New Brunswick as markets primed for growth.
“In my opinion, for entrepreneurs who want to grow with a well-established pizza brand in Canada, Little Caesars Pizza offers a very attractive business model, an already beloved consumer offering and a franchisee culture built on support and family,” said Sally Rampersad, Development Manager for Little Caesars Canada. “Many say that pizza is the world’s favorite food, and as part of a $133 billion worldwide industry, there is no doubt Little Caesars Pizza is set to continue to grow throughout Canada.”
According to Technomic’s 2020 Canadian Pizza Consumer Trend Report, 81% of Canadian consumers eat pizza at least once a month, and overall consumption has increased since 2018. The report continues to outline the four pillars Canadian consumers prioritize when it comes to dining experiences: value, convenience, personalization and variety — all of which are key differentiators for Little Caesars Pizza.
In recent years, consumer demand for pizza has grown even stronger. The QSR pizza industry is booming as consumers look for affordable, convenient and contactless meal offerings, and Little Caesars Pizza is positioned to meet that demand. By pioneering the HOT-N-READY® model, for example, Little Caesars Pizza customers can walk in and out of stores in 30 seconds or less, bringing home pizzas and side items that are affordable, delicious and made fresh. Little Caesars takes pride in its fresh ingredients, using always 100% natural cheese, dough made fresh in the store every day and sauce made from crushed vine-ripened tomatoes.
In November 2019, Little Caesars debuted its contactless mobile order pickup platform, Pizza Portal™, in Canada, enabling customers to easily pick up orders and bypass lines through a heated, self-service mobile pickup station, the first of its kind in the industry. It is currently operating in the U.S. and Canada, with plans to roll out in more countries soon.
In addition to its advancements in technology, Little Caesars Pizza has always prioritized menu innovation, experimenting with diverse flavors and offerings. The brand drives additional traffic and higher sales with limited-time offerings, such as the $10.99 Pepperoni and Cheese Stuffed Crazy Crust Pizza and the $13 Bacon-Bacon Box Set.
“Little Caesars supports its franchisees with new products to keep things exciting, and our franchisees offer industry-leading value with prices that everyone can afford,” said Rampersad. “We are a transaction-based business; our franchisees offer industry-leading value to our customers. And the operating model allows us to do that without sacrificing quality..”
Little Caesars Pizza is based in Detroit, Michigan, and franchisees have access to the full support of the global support team, in addition to a dedicated team in Canada that provides hands-on support.
During the onboarding process, the Canadian team provides franchisees with in-depth support and training on everything from supply chain to site selection, store design, operations and development. For example, the Little Caesars Pizza store model can be adjusted for non-traditional locations, like gas stations, if prospective candidates are looking to add the brand to an already established storefront.
“Personally, I believe that when you join Little Caesars Pizza, you get the power of an internationally recognized brand, an expert support team and a refined operational model built on giving customers what they want,” said Rampersad.
When it comes to ongoing support and marketing, Little Caesars Pizza provides franchisees in Canada with an opportunity to tap into an array of promotional resources, including prime national television advertisements, social media campaigns, digital assets and local marketing materials.
Through its North American partnership with the National Hockey League, Little Caesars Pizza is the official pizza delivery partner of the NHL. The multi-year agreement offers Little Caesars Pizza valuable marketing rights and designations that connect the brand with the NHL and the league’s events through 2022. This media partnership is a prime example of how Little Caesars Pizza utilizes marketing to provide its Canadian franchisees with unparalleled visibility in their markets. Franchise owners are able to leverage the massive brand awareness and combine it with local marketing efforts to help boost revenue, customer loyalty and community engagement.
Little Caesars Pizza is excited to partner with ambitious, hardworking franchisees who are looking to help bring the brand to more communities throughout Canada.