Malaysians fall out of love with Pablo Cheesetart

Pablo Cheesetart

Fans of Japanese dessert franchise Pablo Cheesetart are reporting signs that the brand is withdrawing from Malaysia.

The internationally popular concept started business in Malaysia in 2016 as one of a number of competing operators riding on a cheesetart trend, at a time when long queues were commonly seen at vendor outlets.

Online commentators have noted that the brand’s locations in IOI City Mall Putrajaya and One Utama Shopping Mall have closed down. Pablo’s Facebook page has been deleted, although an instagram account run by the brand remains live without recent updates.

No official statement from Pablo Cheesetart has been released.

Source: Inside Retail Asia.


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