Skin-care brand Malin + Goetz has opened its first store in Asia, located in Hong Kong’s IFC mall.
Selling high-quality, small-scale production items, the new 400sqft location is the firm’s 11th store worldwide, with other locations limited to New York (where the company launched in 2004), Los Angeles, and London. The store’s design, by New York-based architect Andrew Bernheimer, is unlike any of the brand’s other outlets, which each have their own unique look to reflect local features. The Hong Kong fit-out is influenced by the city’s 1970’s architecture and its “Blade Runner” apartments with their prominent air-con fans.
According to co-founder Matthew Malin, who was present at the Hong Kong launch, “We have a very cosmopolitan, international customer, and they’re traveling all over the world, and we see a lot of people from Hong Kong in all of our US and UK stores, and it just made a lot of sense… People here take beauty very, very seriously, and they take shopping very seriously, so we would be remiss not to be here.”
The company’s founders are continuing research the Hong Kong market and are already planning a second location in the city.
Source: Inside Retail Asia.