As the world’s most populous country and second largest global economy, China is an important market for Mango Tree. Thai culture and cuisine have become hugely popular among Chinese consumers in recent years; almost 11 million Chinese travellers visited Thailand in 2019, and an increasing number are now seeking authentic, high-quality Thai cuisine when they return to their home cities.
To cater for this rising demand, Mango Tree intends to boost its collection of restaurants in China by 67 percent during this year, from seven locations today to 14 by the end of the year.
Mango Tree’s Chinese expansion strategy will be ramped up in the second and third quarters of the year, with the scheduled opening of four new dining destinations in China’s largest cities, and two additional airport locations. New flagship venues are expected to make their debuts in Beijing and Shanghai, with attractive upmarket restaurants, bars and lounges in the downtown locations.
In Guangzhou, the company plans to complement its existing upscale Mango Tree restaurants with two Mango Tree Kitchens. These café-style outlets will cater to local residents who want delicious and healthy Thai cuisine conveniently located in their local shopping mall.
Finally, the group is seeking to launch two additional airport locations in China, as it caters to travellers on-the-go.