Quick Service Restaurant (QSR) has signed an 80-restaurant deal with US fast-food chain Texas Chicken.
QSR is the third Texas Chicken Indonesia master franchisee to enter the market, following Quick Serve Indonesia which signed a development agreement earlier this year and Cipta Selera Murni, which has been there since 1985 and now has 59 restaurants.
The companies said in a statement that QSR will open and operate locations “primarily in Indonesia” which it says is one of the fastest growing markets for the company. But it did not elaborate on where other stores may be located.
QSR expects to open its first three restaurants by the end of this year. “The Asia Pacific market has been a sweet spot for Texas Chicken. We’ve experienced incredible growth in this part of the globe,” said Tony Moralejo, executive VP of international business for Texas Chicken. “The public and franchisee response to our presence in Indonesia, and the surrounding Asian markets, has been encouraging and we are excited to watch the developments that will occur in the coming years.
“To continue the momentum of this expansion, we are actively pursuing more franchisees, who believe in the brand and its growth potential.”
The newest Texas Chicken Indonesia operator plans stores in the DKI Jakarta, South Sumatra, Bengkulu, Banten, West Java and Lampung Provinces over the next 10 years.
QSR is a subsidiary of Singapore-listed Envictus International Holdings, a well-established F&B operator with several businesses in its portfolio, including bread maker Hearty Bake, San Francisco Coffee and Delicious restaurants in Malaysia and foodservice supplier Pok Brothers.
Source: Inside retail Asia.