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7-Eleven partners with Forever 21 for merchandise collaboration

Aug 19, 2020

7-Eleven partners with Forever 21 for merchandise collaboration

The international convenience store franchisor is teaming up with a popular clothing retailer to reach previously untapped marketing avenues.

7-Eleven, the convenience store franchisor with more than 71,100 stores, has partnered with fashion retailer Forever 21 (F21) to launch a new line of branded merchandise, showcasing 7-Eleven’s iconic branding in a variety of modern styles.

The F21 and 7ELEVEN merchandise was first teased on July 11, alternatively known as 7-Eleven’s ‘birthday’, and can now be purchased directly from the Forever 21 app.

“For over 90 years, 7-Eleven has been an integral part of American life,” said Forever 21 Global Creative Director, Joanna Choo. “It is a modern breathing brand, but also a nostalgic phenomenon for many. Forever 21 echoes this mindset by presenting a collab for its customers that pays homage to everyone’s favorite memory of being out, but staying close to home, heading out for a quick snack run with friends, and finding comfort in the little things.”

Forever 21 is currently promoting the collaboration on its Instagram and TikTok profiles, and the brand is running a selection of activities like a dance challenge, poll, and sweepstakes to drive fan engagement.

“When 2020 turned everyone’s summer plans on its head, including our free Slurpee drink birthday celebration, we were thrilled to add some sizzle to the summer through our collaboration with Forever 21,” said 7-Eleven chief marketing officer and senior vice president Marissa Jarratt. “Now, fans can sport their favorite F21-styled 7-Eleven looks when going out for a physically distanced Slurpee drink run, or while simply hanging at home awaiting their 7-Eleven faves via 7NOW delivery.”

Source: Globalfranchisemagazine

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