Ambassador drops hint at Jollibee UK launch
Sep 25, 2018
Philippine fast-food chain Jollibee has hinted at opening its first store in the United Kingdom.
The potential of a Jollibee UK debut was revealed in a tweet featuring a photo of its mascot bee with British Ambassador to the Philippines Daniel Pruce, hashtagged #JollibeeLondon and #1stJollibeeInUK.
The ambassador had previously said Jollibee would open in Britain this year in a TV interview, during which he professed his love for the brand’s fried chicken.
The opening will expand Jollibee’s footprint in Europe, which was initiated in March this year with the opening of a store in Milan. It has previously targeted mainly Filipino communities in the US, the Middle East and Southeast Asia.
Inside Retail Asia