VF Franchise Consulting

Ambassador drops hint at Jollibee UK launch

Sep 25, 2018

Jolibee (1)

Philippine fast-food chain Jollibee has hinted at opening its first store in the United Kingdom.

The potential of a Jollibee UK debut was revealed in a tweet featuring a photo of its mascot bee with British Ambassador to the Philippines Daniel Pruce, hashtagged #JollibeeLondon and #1stJollibeeInUK.

The ambassador had previously said Jollibee would open in Britain this year in a TV interview, during which he professed his love for the brand’s fried chicken.

The opening will expand Jollibee’s footprint in Europe, which was initiated in March this year with the opening of a store in Milan. It has previously targeted mainly Filipino communities in the US, the Middle East and Southeast Asia.

Inside Retail Asia

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