VF Franchise Consulting

The Belgian Waffle Co heads to Southeast Asia

Feb 20, 2019

Indian-headquartered Belgian Waffle Co has partnered with VF Franchise Consulting to expand into Southeast Asia.

The chain is operated under small kiosk and cafe models, and is best known for its waffle sandwiches.

“The Belgian Waffle Co has seen exponential growth in India in less than three years with unprecedented success,” said Shrey Aggarwal, cofounder of The Belgian Waffle Co.


“Our vision is to be a Global Player in the QSR segment, being recognised for dessert offerings and our values of affordability, quality and simplicity.”

Founded in 2015, Belgian Waffle Co now has more than 200 outlets in 55 cities in India, Nepal and Dubai.

Cotton Candy Waffle

“We are delighted about partnering with The Belgian Waffle Co as the company seeks to expand further into Southeast Asia,” said Sean T Ngo, CEO of VF Franchise Consulting.

“Belgian waffles have universal appeal amongst Asians and non-Asians alike. They have taken a fork-and-knife approach to eating waffles and turned the industry upside down into a fast, on-the-go food for people who enjoy delicious-tasting breakfasts, snacks and desserts and a business that offers potential fast returns.”

Source: Inside Retail Asia

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