VF Franchise Consulting

BreadTalk has high hopes for Shenzhen-based tea brands

Aug 22, 2018


Bakery franchise BreadTalk Group has brought two Shenzhen-based specialty tea brands – Nayuki and TaiGai – into Singapore.

BreadTalk will operate and manage both brands in its joint venture with Shenzhen Pindao Food & Beverage Management. The agreement marks both tea brands’ first overseas stores, which will open this year. They enter a market in which tea drinks are an increasingly popular beverage product.

Both the Shenzhen-based tea brands have been successful in China. TaiGai operates 60 stores on the Chinese mainland, while Nayuki has 100 new stores planned in China by end of this year – it made national news when it opened three stores within 33 days, earning it the label “veloci-tea”.

Their signature offerings feature healthy tea options using mainly fresh fruits and premium-quality teas. While Nayuki is known for its “soft-euro bakes” cake products, TaiGai is best known for its signature fruit-blended milk cheese crowns, which it terms “fruity milky kisses”.

Michael Arnold – Inside Retail Asia

[ Go back ]

Franchise Opportunities

Subscribe to VF Franchise Consulting

Never miss an update with the latest franchise news and opportunities.

Clicking SUBSCRIBE means you agree to our Terms and Conditions and that you have read our Privacy Policy.