Cafe24 and Shibuya109 have joined together to promote Korean fashion products in Japan and Japanese products on the global online marketplace.

The South Korean online retail platform Cafe24 has found an ideal partner in iconic Japanese fashion mall Shibuya109 to promote international sales of products from both countries in an O2O initiative which involves an exchange of business infrastructure and expertise.

The two firms will jointly open a pop-up shop in the Shibuya109 online to offline integrated store Imada Market later this year.

Cafe24 expects that the partnership will make localised offline store selection, product sales and integrated marketing services available for Korean brands seeking to rapidly enter the Japanese market.

Shibuya109 President Tomoo Kimura said, “It is exciting to be able to introduce Cafe24’s K-fashion brands through Shibuya109’s Imada Market. Shibuya109 will work to build a lasting relationship with Cafe24 to help Japanese brands go global.”

Shibuya109 fashion mall was founded in 1979, and sells to a young target market. The brand opened in Hong Kong’s Harbour City in 2016.

Inside Retail Asia