Don Chicken Vietnam is planning to expand its Hanoi portfolio through franchising.

There are two branches of the Korean fast-food chain in the capital, one in Vincom Royal City.

As a first move for its expansion in Hanoi and the north, Don Chicken has launched an event to find partners experienced in the dining sector, and will offer franchisees training and marketing support.

Founded by Apgujeong Group in 2007, Don Chicken has 400 stores across Korea and has also expanded into China and Thailand.

Don Chicken opened its first store in Vietnam in 2015, in Ho Chi Minh City. It started franchising from 2016 and now has 13 stores nationwide.

Source: Inside Retail Asia