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India will soon become the largest overseas franchise for Domino’s Pizza

May 12, 2014

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Jubilant FoodWorks, the company that operates a number of US brand-name restaurants in India, announced on Friday that they intend to make India the biggest worldwide market for Domino’s Pizza next to the US.

Earlier in the week, India got its 700th Domino’s Pizza franchise, as Gurgaon welcomed yet another installation of the pizza giant. Jubilant FoodWorks, which also operates Dunkin’ Donuts and other such commercialized restaurant labels, told the Press Trust of India that the UK still leads India with 720 franchises, but says that the very small gap should be closed very soon.

Jubilant is also investing in a small number of high-output factories across India, at a cost estimated to be as high as Rs. 200 crore. Factories are going to open up in hot spots like Hyderabad, Nagpur, and Guwahati, with the latter being ready soonest. The Guwahati plant should be operational by September at the latest, while the Nagpur and Hyderabad facilities should open either towards the tail end of this year or early next year.

“In the last one year, Domino’s Pizza has aggressively strengthened its presence in tier II and tier III cities,” the company said in a press release. “The brand has constantly focused on winning a loyal customer base across India through its tasty Pizza offerings, unmatched delivery promise and warm guest service approach.”

The company also stated that “Domino’s Pizza India operations are the fastest growing operations in the Domino’s global system. The company also continues to be market leaders in the organized pizza market with a 67% market share in India (as per latest Euro monitor report).”

Jubilant said that it also plans to aggressively expand its Dunkin’ Donuts operations. The company opened 20 outfits over the last year, and just opened its first location in Mumbai. Jubilant said that the next major metropolis it has its eyes on is Bangalore, where it hopes to have a fully function Dunkin’ Donuts opened by the end of 2014. The Bangalore franchise will be the company’s inaugural excursion into south India, and will stand as a litmus test for future branches in Hyderabad and Chennai.

Source: mericanbazaaronline.com

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