The first photos are emerging from inside the new Victoria’s Secret flagship store in Causeway Bay.

The store spans four floors with a total retail space of more than 50,000sqft.

The store opened this week, though despite heavy pre-publicity, including painted trams and street art, the opening itself was a muted affair, more like a soft launch.

Inside, parts of the store seem dark and a little cluttered, but others – like the Pink brand space which takes up a full floor – are brightly lit and clearly on target for its university-age customer profile.

Next Tuesday, (July 24), Victoria’s Secret Angels Josephine Skriver and Martha Hunt will be in Hong Kong, appearing in-store from 6pm to 8pm to “meet and greet fans”.

Features of the multi-story store include a bra-fitting service and plush fitting rooms.

Outside, the store features a mirror-glass facade with bright lighting in the brand’s signature pink hues and a large video display facing the Times Square showing the Victoria’s Secret Angels and the brand’s latest collections.