VF Franchise Consulting

Jollibee Malaysia makes comeback in Sabah

Jul 12, 2018

JolibeeFilipino fast-food chain Jollibee is returning to Malaysia, opening a store in Sabah.

According to CEO Ernesto Tanmantiong, the Jollibee Malaysia move is part of the company’s aspirations to open 500 stores under a PHP12 billion (US$224 million) spending plan, including new destination markets such as the UK, Malaysia and Indonesia.

Sabah is geographically closest to the Philippines and has a large Filipino community.

Jollibee founder and chairman Tony Tan Caktiong said: “We expect revenues and profit to continue to at least sustain [Jollibee’s] historical growth rates this year and in the years ahead.”

The original Jollibee Malaysia business closed down following the 1997 Asian financial crisis.

Source: Inside Retail Asia

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