VF Franchise Consulting

Korean coffee chain expands to China

Dec 12, 2013

Tom-n-Toms

Korean coffee brand Tom N Toms has partnered with Suning to expand into China.

Tom N Toms plans to open up to 600 outlets across China with the first to debut in Nanjing in February.

“Now that we have joined forces with one of China’s best-known private companies, we believe we can enter the Chinese market in an aggressive manner,” said Tom N Toms president Kim Do-kyun.

“We plan to invest large sums in China so that we can grow our brand quickly while allowing Chinese customers to have a taste of our coffee.”

The coffee chain has 396 outlets in Korea and 24 abroad.

Inside Retail Asia

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