VF Franchise Consulting

Krispy Kreme’s new lickable ads

Jul 10, 2015


In an Australian first, Krispy Kreme has launched virtual, ‘lickable’ doughnut ads that will see fans licking their smartphones and tablets to virtually taste its new Decadent Desserts range.

With 81 per cent of Australians owning a smartphone, and 63 per cent owning a tablet according to Deloitte’s Media Consumer Survey 2014, Krispy Kreme’s novel new digital ads tap into Aussies’ undeniable attachment to their devices in an entertaining way that’s never been seen before in Australia.

Krispy Kreme’s digital business manager, Russell Schulman, said that while not all consumers will be salivating over their iPhone screen, the novel new ‘virtual doughnuts’ do promise to be fun and engaging for everyone.

“Our new lickable ads give fans the opportunity to virtually lick the toppings off their favourite “Decadent Desserts” doughnut, whilst racing against the clock to produce the fastest ‘lick time’ and challenging friends to beat their score by sharing their results through social channels.”

“We’re excited to spread the joy of Krispy Kreme in a way that is innovative, entertaining and fun. Obviously we understand that not everyone will choose to lick their phone, and to those people, we say – why not head in-store and try the real thing instead!”

The Decadent Desserts range is available in store for a limited time only.

Source: insidefmcg.com.au

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