The Melting Pot Eyes Brazil For International Growth
Aug 14, 2015
The Melting Pot® Restaurants, Inc., the world’s premier fondue restaurant and a leading polished casual dining franchise, announced today that it is actively seeking franchisees to bring its interactive dining experience to Brazil. The Tampa, Fla.-based company plans to enter Brazil for the first time with the development of more than 20 restaurants in cities such as São Paulo, Rio de Janeiro, Salvador, Brasília, Fortaleza and Belo Horizonte.
The Melting Pot operates more than 125 restaurants across 35 U.S. states, Canada, Mexico, and Southeast Asia, and has more than 15 locations in development internationally. The concept is known for offering an assortment of flavorful fondue cooking styles and a variety of unique entrées served with signature dipping sauces. The menu features a variety of à la carte selections, highlighting customizable options that invite guests to enjoy one, two, three or more courses as they select any combination of individually-priced cheese fondues, salads, entrées and chocolate fondues.
“The Melting Pot is a proven 40-year American franchise concept that is unlike any other. Featuring four distinct courses, guests dip menu items into heated fondue pots at the center of each table. The concept provides a very social and interactive dining experience that has proven to translate well to multiple countries,” said Dan Stone, chief business and people development officer for Front Burner Brands. “We provide our franchisees the necessary training and support to ensure success, as well as expert resources to assist with identifying the best sites for our restaurants. We are ready to do business in Brazil and are seeking qualified candidates to build a strong brand presence throughout Brazil over the next few years.”
In addition to Brazil, the top fondue franchise is focused on expanding its international footprint in select markets across Canada, China, India, Japan and South Korea. Earlier this year, The Melting Pot announced the opening of its first restaurant in Jakarta, Indonesia and has plans to open its first locations in Dubai, United Arab Emirates and Riyadh, Saudi Arabia before the end of 2015.
The Melting Pot was recently ranked No. 1 among 40 casual-dining restaurant chains inNation’s Restaurant News’ 2015 Consumer Picks report, up from No. 6 out of 38 concepts last year. The Melting Pot ranked first in four out of 10 overall attribute categories, achieving top scores in cleanliness, service, atmosphere and craveability.
The Melting Pot is seeking area developers with restaurant or hospitality experience who can commit to a minimum development agreement of five or more restaurants. Franchisee candidates or groups should have access to a minimum of $5 million USD in capital. At least one of the franchise owners must be fluent in English. Depending on the real estate site selected, franchisees of The Melting Pot in the United States can expect the total investment for one restaurant to be approximately $959,000 to $1,436,000 USD. The initial franchise fee is $50,000 USD per unit and there is a one-time training fee of $50,000 USD. As the brand celebrates its 40th anniversary in 2015, a 40 percent discount will be offered on the initial franchise fee for the first restaurant for all new franchise agreements signed in 2015.
About The Melting Pot Restaurants, Inc.
Founded in 1975, The Melting Pot has offered a unique fondue dining experience for 40 years. As the premier fondue restaurant franchise, The Melting Pot Restaurants, Inc. has more than 125 restaurants in 35 U.S. states, Canada, Mexico and Southeast Asia, and more than 15 international locations in development.
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