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Mumuso Thailand turning to franchising

Jun 4, 2018


International lifestyle retailer Mumuso Thailand plans to open up to 20 franchised stores by the end of next year, and up to 150 in the next five years.

From Shanghai, the company promotes lifestyle products with a Korean flare. The brand moved into Thailand in August with a Mumuso lifestyle shop opening in The Mall Nakhon Ratchasima. It now has seven outlets, the latest being its first franchised outlet for Thailand.

Mumuso (Thailand) strategic director Pakom Supawarapong says the company sees a growth opportunity in Thailand, including specialty stores.

“It’s not all about e-commerce these days as the trend for specialty stores is something we all need to be aware of,” says Pakorn. “We expect our annual sales to reach THB2 billion [US$62.5 million] in the next five years. We target to achieve THB200 million in annual sales this year.”

Source: Inside Retail Asia

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