VF Franchise Consulting

Ng Ah Sio Bak Kut Teh restaurant makes Taiwanese debut

Aug 1, 2018

abc

Singapore-listed restaurateur Jumbo Group has opened its first Ng Ah Sio Bak Kut Teh restaurant in Taiwan.

The new venue, which specialises in peppered pork soup, is situated in a 1400sqft space in Taipei’s Shin Kong Mitsukoshi Mall, seating 86 guests. It is operated by local franchisee Ho Sing Food, which intends to open at least 19 more outlets in the country.

Jumbo CEO Ang Kiam Meng said the introduction of Ng Ah Sio Bak Kut Teh to Taiwan marks a key milestone for the group and is testament to the company’s growing presence in the Asian consumer market.

“We are excited to bring one of the most-loved Singaporean heritage dishes to Taiwan, and aim to leverage the potential demand for Singapore’s cuisine in the Taiwanese consumer market, together with our franchise partner.”

The group runs Jumbo-branded franchises in Vietnam, Taiwan and Thailand.

Inside Retail Asia

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