Singapore’s OSIM, one of Asia’s largest providers of health and wellness massage products, is searching for a master franchisee in Vietnam with the VF Franchise Consulting Company in order to expand its international network.
Vietnam is part of OSIM’s expansion plans, as its healthcare services market is growing rapidly from rising demand.
“The minimum financial investment for each outlet is $100,000-$150,000,” said Ms. Chan Yee Pheng, Franchise Manager at OSIM. The company will also support after-sales and customer services.
Besides financial capacity, OSIM is seeking local franchisees who are passionate about healthy and happy living. Franchisees with retail experience and connections to shopping malls are the preferred option.
“Vietnam has shown sustained economic growth, with encouraging growth in the health and wellness sector,” said Ms. Chan Yee Pheng. “Vietnamese consumers share common Asian beliefs about traditional medicine and health practices. Massage is a traditional healthcare practice that we believe will resonate well with Vietnamese consumers.”
Vietnam now has around 53.4 million people of working age who are increasingly unwell, and this is a major opportunity for OSIM to become more deeply involved in the market. Moreover, “Vietnamese people spend billions of dollars every year on improving their health and wellness,” said Mr. Sean T. Ngo, CEO of VF Franchise Consulting.
“A growing number of Vietnamese citizens are traveling abroad, to countries like Singapore and Thailand, in search of advanced health services,” he added. “In order to take advantage of the fast-growing demand for these types of services, many foreign service providers and franchisors continue to seek further expansions or to enter Vietnam.”
By Khanh Chi
Source: Vietnam Economic Times
