VF Franchise Consulting

Philippines franchise business matching event slated for May

Apr 23, 2018


The latest Philippines franchise business matching event is scheduled for Manila in May.

Organised by VF Franchise Consulting on May 14 at the Philippines Chamber of Commerce and Industry, the event will showcase leading international franchise brands from the US, Hong Kong, Singapore, Taiwan and Japan.

Executives from Little Caesars, Presotea, First Code Academy, The Edge Learning Centre Sureclean, Mennya Kokoro, and Pronto, will attend to meet with potential franchisees and investors.

“These franchise brands represent a broad spectrum of segments, including food and beverage, education, and services,” said VF Franchise Consulting CEO Sean T Ngo.

“The Philippines has nearly 95 million people and one of the fastest growing GDP per capita in Asia. US News recently ranked the Philippines as the number one country for investment based on a survey of more than 6000 business decision makers. The franchising sector in Philippines is also the largest in ASEAN, with more than 2000 franchise systems, and is expected to grow by 10-15 per cent each year for the next five years,” said Ngo.

Franchise sales in the Philippines contribute about 25 per cent of all retail sales and added more than 1.5 million jobs to the Philippines economy.

“We have had fantastic meetings last year in Manila, and look forward to even better meetings this year given the broader spectrum of franchises in food and beverage, education and services.”

F&B franchises

Bill Schreiber, VP of international development with Little Caesars says pizza is widely accepted in the Philippines.

“When you look at the number of restaurants that exist in the market, it shows how much the people of the Philippines love pizza. After doing research on the market, Little Caesar’s strongly believes that our pizza has a place in the market and we know from other countries that we do business in, that our hot and ready product offers all of our customers great convenience, quality and value.  

“When customers realise that they can get a high quality pizza in their hands in one minute or less, they realise how convenient that is. We are proud to be able to bring our great tasting pizza to the Philippines.”

According to Jackson Kah, Presotea’s international franchise manager, Filipinos have the same sweet-tooth habits like other Asian country and bubble milk tea is definitely a preference.

“With Presotea entering the Filipino market, we will be able to fulfill the craving for bubble milk tea with healthier, brew-to-order, teas for the more sophisticated tea drinkers.”

This year’s business matching will also include franchises from Japan: Mennya Kokoro and Pronto. Mennya Kokoro is known for its no-soup, dry-ramen noodle dishes that are hugely popular in Japan and has recently been franchised in Indonesia and Thailand. Pronto, also hailing from Japan, is an Italian-themed cafe and bar concept with a diverse menu of fusion Italian and Japanese dishes. There are currently more than 300 Pronto units in Japan and it has recently been franchised to Shanghai, China.

Education opportunities

The Philippine franchise business matching event will also include brands outside food.  Asian consumers are continuing to invest in education for children between the ages of four and 18.

Michelle Sun, CEO and founder of First Code Academy, says that since her company launched in 2013, it has grown to be the leading K-12 coding education brand in Asia with a presence in six different cities in the region.

“We continue to see great potential for coding education regionally. The Philippines has a rapidly growing technology sector, driven by government initiatives, and has one of the highest penetration rates of social media regionally. There is a lot of opportunity to fill the gap in Stem education for its future generation.”

Duc Luu, CEO of The Edge, adds: “The Edge sees the rising trend in education industry in the Philippines, especially in the market of test preparation. Over the last 10 years, we have proven to students and parents that we provide the best experience in Asia to help students enroll in the best universities in the US and the UK.”

Another company to participate is Sureclean. Its CEO and founder Alvin Tan says the World Bank projects the Philippines to remain the fastest-growing economy in Asean – which means the need for good quality hygiene in various premises such as schools, hospitals, offices and residences will also grow.

“With a tried-and-proven business system with evergreen demand, training and marketing support, Sureclean’s franchise program is an ideal opportunity to tap into this fast growing economy.”

Source Inside Retail Asia

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