Quick brand swap sees Llaollao out and Yole in

Llaollao

Spanish frozen yogurt chain Llaollao closed yesterday, being replaced by another European brand, Yole.

D+1 Holding, the master franchisee of Ilaollao in Singapore, has not revealed why it has discontinued with the brand.

However, the company has acquired the rights to European frozen-yogurt chain Yole and will be converting all 29 Llaollao outlets throughout Singapore to the new brand by tomorrow, Channel NewsAsia reports.

Arriving in Singapore four years ago, Llaollao attracted queues outside its flagship store at Marina Square and other branches. The brand also opened its largest outlet internationally at Suntec City in August 2015.

Yole will also serve natural frozen yogurt as well as a coconut soft-serve ice cream. Toppings and different flavors, made with ingredients from Italy and Spain, will be introduced regularly.

Source Inside Retail Asia

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