Rita’s signs franchising agreement to expand in the Philippines
Apr 10, 2014
Rita’s Italian Ice today announced it has signed its third international franchise agreement. The new Master Franchise Agreement will expand the brand into the Philippines and is with the Philippines Cool Planet Delights Corp.
The goal is to open five Rita’s Italian Ice stores simultaneously in metro Manila in July, according to a news release. After opening locations in metro Manila, the franchisee plans more units in Cebu and island resorts such as Boracay.
Rita’s first international Master Franchise Agreement was for Canada and a second was signed for China last year.
“We are very excited about our third international agreement, our terrific Master Franchise partners and our expansion in the Philippines,” CEO Jeff Moody said in the release. “Rita’s has worked from the very beginning to create a globally-scalable, incredibly flexible franchise model. After 30 years, our next logical step of growth is to continue introducing our unique and very popular brand to more international regions.”
The 30 year old brand is now seeking qualified franchisees all over the globe.
“The international market is, without a doubt, a large part of the rich future ahead for Rita’s,” Moody said. “We have invested considerable time and money towards our international franchise outreach because we believe in the brand and the time is right for us to find more partners outside of the U.S.”