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Starbucks Vietnam launches in Da Nang

Feb 8, 2018

Queue outside Starbucks on the cafe's opening day at the unfinished Hilton Da Nang.

While the Hilton hotel complex is still under construction in Da Nang, there was a queue all morning despite chilly weather when Starbucks Vietnam opened an outlet on the site on Saturday.

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On the ground floor of the unfinished building, it is the US coffee chain’s first outlet for the tourist city. Hilton has not yet released an opening day for its riverside hotel in Da Nang.

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Starbucks Vietnam GM Patricia Marques says the chain has further plans for this, its fifth year. It opened its first store in Ho Chi Minh City in February 2013 and this is its 35th outlet. It also has cafes in Hanoi and Hai Phong.

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To mark its fifth anniversary, Starbucks Vietnam is offering special prices with extra points under its Starbucks Rewards program.

The company has also re-introduced its Starbucks Reserve Da Lat coffee, which first made an appearance in 2016.

Queue for coffee as Starbucks launches in Da Nang at the yet-to-open Hilton hotel.

Source: Inside Retail Asia

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