VF Franchise Consulting

TCBY Yogurt, Mrs. Fields Cookies expand international footprints

Mar 20, 2014


Famous Brands International, parent company of TCBY Yogurt and Mrs. Fields Cookies, has announced a master franchise agreement that will bring 28 TCBY stores to Malaysia, Indonesia, Singapore and Vietnam within the next 10 years.

According to a news release, the first of these locations is slated to open this summer in Kuala Lumpur. Three other TCBY stores will open by the end of 2014. Famous Brands has partnered with Malaysian-based Dewina Holdings Group, which owns and operates franchises in the region including Café Barbera, Burger King, Quiznos and Popeyes Chicken & Biscuits.

“We are thrilled to expand our footprint in Asia so that we can continue to introduce our legacy brands to more consumers worldwide,” COO David Bloom said in the release. “International demand for TCBY and Mrs. Fields Cookies remains strong and we’re eager to partner with qualified partners to grow our presence internationally.”

Famous Brands also recently opened:

  • Three new Mrs. Fields stores in Riyadh, Saudi Arabia
  • Three new Mrs. Fields stores in Thailand
  • Two new Dual-Brand TCBY and Mrs. Fields stores in Pakistan
  • One new Dual-Brand TCBY and Mrs. Fields store in Egypt

Key international growth markets for Famous Brands include South America, Mexico, India, Japan, UAE and most of Europe. The company expects to open 30 stores globally in 2014, including several new market launches.

Source: qsrweb.com

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