Paris Baguette, one of the most popular bakeries and cafes in South Korea, has landed in Cambodia. The SPC Group, the company that owns the said bakery brand, announced the opening of the very first branch in the region’s capital city, Phnom Penh.
The bakery franchise in Cambodia
As per The Korea Herald, SPC Group shared the news of Paris Baguette’s expansion in Cambodia on Wednesday, June 9. The company said that the bakery franchise was made possible after it formed ties with Cambodia’s HSC Group.
The two companies actually signed a joint venture in 2019 with the aim of tapping into the Southeast Asian country’s market. At that time, Pulse News reported that it was the first time that Korea’s SPC Group had made a deal with another company instead of directly starting its business in a foreign market.
It was said that the firm opted for a joint venture to reduce the risk from direct business operations in Cambodia. SPC Group added that this is also to ensure integrity in brand management.
“Cambodia is one of the fast-growing economies with an average growth rate of 7 percent, and there is plenty of room for growth of a high-quality bakery market there,” an official from SPC said at that time.
Now Cambodia is the sixth country to have Korea’s Paris Baguette brand. The bakery is already successful in the U.S., Singapore, France, China, and Vietnam. SPC Group added that they are planning to open stores in Indonesia and the Middle East.
Paris Baguette opens in Cambodia
The first Paris Baguette in Cambodia is located in Boeung Keng Kang, a popular commercial area in Phnom Penh. Korea Joongang Daily mentioned that the store is 390 square meters in size, and it is occupying the entire space of a three-story building.
This store will pave the way for Paris Baguette to further expand in Southeast Asian countries. The plan is to use Cambodia as the base from which the bakery will open more outlets around the territory.
Meanwhile, Paris Baguette is owned by Paris Croissant Corporation, and it was established in 1986. It is wholly owned by Hur Young In and his family.