Phuc Long Set for U.S Debut

The Vietnamese tea chain Phuc Long is to make its international with an opening in the US next month.

Founded over 50 years ago in 1968, the brand launched their first brick-and-mortar store in Ho Chi Minh City in 2012. The company, that also sells coffees, now operates more than 82 stores, mainly in HCMC.

To be situated at Garden Grove, California, the new store will feature a design inspired by traditional Vietnamese houses. The store layout will follow the same interior style as in Vietnam but as yet the launch date has not been given.

The chain’s launch follows the recent acquisition of a 20 percent cornerstone stake by the country’s FMCG-turned-retail conglomerate Masan.

Phuc Long is also not the first Vietnamese retail brand to enter the US this year. Last month, Vietnamese coffee brand King Coffee opened its first store in the country – at Orange Grove in California – targeting 20 outlets in the US this year and 100 by the end of next.


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