Japanese celebrity chefs Hayashi Takao and Matsumura Takahiro are launching a new international noodle soup restaurant brand called “Ramen Cubism”.

The brand’s flagship opens in a chic basement venue in Hong Kong’s Wellington Street tomorrow. It is the collaborators’ first overseas venture, launched in partnership with Hong Kong’s Bird Kingdom Group, of Lai Chi Kok’s D2 Place. It marks the first collaboration between Chef Hayashi and Bird Kingdom Group, slated for international expansion with branches across the region – including their hometown of Osaka, Macau (within the next quarter) and Mainland China.

Ramen Cubism introduces Chef Hayashi’s signature ramen creations to Hong Kong, following the success of his Osaka restaurant that regularly attracts long queues of as many as 100 diners.

Equally renowned as a ramen master and recipe developer, Chef Matsumura has previously established eight noodle brands in Osaka, including the newly-opened “The Most Hopeful Ramen Bar in the World”.

In celebration of its launch, Ramen Cubism features Chef Hayashi’s new exclusive Hong Kong recipes, limited to 200 servings a day during opening time.

“Ramen Cubism promises to be a magnet for lovers of this beloved specialty,” said Bird Kingdom Group CEO Eric Ting. “We look forward to building a new generation of followers in Hong Kong and worldwide for this traditional high quality and flavourful comfort food”.

Inside Retail Asia