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Is re-designing for the upmarket the trend for fast-food franchises?

Nov 6, 2014  |  Trends  |  Comments Off on Is re-designing for the upmarket the trend for fast-food franchises?

KFC has unveiled a radical redesign of its UK restaurants which make its interiors look more like upmarket hipster eateries than fast-food fried chicken joints.

The exterior of KFC's Bracknell store before its makeover.

The exterior of KFC’s Bracknell store before its makeover.

Now it's looking far more cool.

Now it’s looking far more cool.

Benches have been replaced with smooth, timber plank tables.

Benches have been replaced with smooth, timber plank tables.

Now customers can eat their Zinger Tower Burgers in style.

Now customers can eat their Zinger Tower Burgers in style.

"Excuse me, can I get that in a brioche bun?"

“Excuse me, can I get that in a brioche bun?”

There's even some on-brand artwork to look at on your way up from the bathrooms.

There’s even some on-brand artwork to look at on your way up from the bathrooms.

There are lots of uplifting slogans scattered throughout the store (not just promotions for specials).

There are lots of uplifting slogans scattered throughout the store (not just promotions for specials).

All in all, it's a far nicer place to hang out and chomp down some chicken.

All in all, it’s a far nicer place to hang out and chomp down some chicken.

Source Business Insider.

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