The Spanish womenswear brand has plans for eight shops in China.
Hoss Intropia’s Chinese debut is already underway. Its growth plan for the Asian country, which has just kicked off in Hong Kong, will lead to the opening of up to seven more boutiques over the next three years.
The first shop opened on 28 September at the Harbour City mall, near the old Kowloon docks. The huge complex has more than 700 shops, including top international brands, hotels and restaurants.
The 100sqm premises recreate the brand spirit, philosophy and fashion concept. Interior designer Marisa Burgaleta has used stucco with floral motifs and gilt detail on furnishings as her point of departure.
Hoss Intropia’s roadmap for China takes in the cities of Macao (second quarter of 2014), Chengdu (third quarter of 2014), Guangzhou (2015), back to Hong Kong (2015), Shenzhen (2015) and Wuhan (2016).
Hoss Intropia is a Spanish fashion and accessories brand for women with an exclusive and original style which has become the signature of both its labels: Hoss Intropia and Hoss Intropia Miguel Palacio.
The company was founded in 1994, now operates in 48 countries and has more than 1,600 points of sale.