SSI wins Shake Shack Philippines license

SSI Group has secured the Shake Shack Philippines license and will open its first outlet in spring of next year.

“We’re Shakin’ Up Manila!” the upmarket US burger-restaurant chain announced on its Instagram account. “Plans are underway in the Pearl of the Orient as Shake Shack Inc and its licensee, SSI Group, look forward to serving Filipinos their first ShackBurger.”

The launch will mark Shake Shack’s first entry into Southeast Asia, following its launch in Hong Kong in May this year. The chain has yet to formally confirm widely-reported plans to open at the new Jewel shopping centre at Changi Airport in Singapore next year.

“Manila is an incredible city; its heart beats with a distinct warmth and hospitality,” said Michael Kark, VP of global licensing at Shake Shack. “We are excited to begin the search for our first site in Metro Manila and look forward to becoming part of this community.”

Anton T Huang, SSI Group president, says it has been the company’s mission to provide complete lifestyle offerings through global partnerships that cater to the eclectic tastes of Filipino consumers.

“We are excited to bring Shake Shack, one of the world’s best burger joints, to Manila’s young and vibrant consumer scene. We believe Filipinos will embrace the mission to ‘Stand for Something Good’ and are proud to partner with Shake Shack to bring the complete gastronomic experience, coupled with its fun and lively environment to the Philippines,” he said.

Shake Shack Philippines intends to work with local vendors and producers to create a one-of-a-kind Shack for the Manila community. The Manila menu will feature Shake Shack’s signature items including the ShackBurger, Shack-cago Dog, classic crinkle-cut fries, beer, wine and frozen custard ice cream.

Shake Shack Philippines will add another brand to SSI Group’s ever-expanding retail portfolio which now accounts for more than 600 stores across the country.

Source: Inside Retail Asia.

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