Texas Chicken Malaysia heads south


Fast-food chain Texas Chicken Malaysia has opened its first outlet on the Southern Peninsular with its new store in Johor Bahru’s City Square Shopping Mall.

The new outlet, Texas Chicken’s 48th restaurant nationwide, is managed by local franchisee Envictus International Holdings Limited (Envictus Group), which plans to open further locations within the region shortly. It already operates outlets in Klang Valley, Selangor, Penang, and Negeri Sembilan.

According to Envictus chairman Dato’ Jaya Tan, “The Johor Bahru City Square is the kind of location every restaurant dreams of. The new Texas Chicken will be right in the heart of the city, close to corporate offices, local and international colleges, and just minutes from the customs and immigration checkpoint between Malaysia and Singapore”.

Executive VP of international business for Texas Chicken Tony Moralejo said this was an opportunity that was “identified and cultivated by a veteran franchisee”.

The new restaurant should seat 111 guests with a retail space of 1123sqft.

Source: Inside Retail Asia.

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