• Headquarters: USA
  • Industry: F&B
  • Countries available: Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam, Taiwan, Korea, Japan, Hongkong, India, Sri Lanka, Australia, New Zealand
  • Territory fee: Contact us for info
  • Unit fee: Contact us for info
  • Royalty: Contact us for info
  • Investment level: US$1,500,000
  • Marketing: Contact us for info
  • Term: Contact us for info


About Chuck E. Cheese

Chuck E. Cheese is a family entertainment center that offers a unique and fun-filled experience for both children and adults. Founded in 1977, the brand has become a household name known for its iconic mouse character, interactive games, and delicious food offerings.


  • Founded in 1977 and has since become a well-known name in the industry
  • 600+ locations world-wide, including nearly 100 international locations in 15 countries
  • 2+ Billion Game Plays making Chuck E. Cheese the world’s largest arcade and leader in game knowledge
  • 99% brand recognition among parents with children under 12
  • 99% brand Awareness in North America & growing across the globe every year
  • 70+ Million  Guests welcomed each year across the globe and over 500,000 birthday parties annually
  • Average Unit Volume (AUV) of $2.7 million

Why Chuck E. Cheese Franchise?

Chuck E. Cheese is a brand with a long history of success and a proven business model. As a franchisor, Chuck E. Cheese provides its franchisees with a comprehensive support system that covers all aspects of store operations, marketing, and advertising. Additionally, Chuck E. Cheese provides ongoing support to its franchisees, ensuring that they have everything they need to succeed. 

Here are some of the reasons why Chuck E. Cheese is an excellent choice for investors:

  • Strong Brand Recognition: Chuck E. Cheese is a well-known brand that has been around for over 40 years. With over 600 locations around the world, the brand has built a reputation for providing quality food and entertainment for families.
  • Proven Business Model: Chuck E. Cheese has a proven business model that has been refined over the years. The company has a clear understanding of what works and what doesn’t when it comes to operating successful franchises. Our average restaurant generates about $2.7 million in annual sales. 95% of our franchisees renew their contracts with us.
  • Comprehensive Training and Support: Chuck E. Cheese provides its franchisees with comprehensive training and support, covering all aspects of store operations, marketing, and advertising. Additionally, the company provides ongoing support to its franchisees, ensuring that they have everything they need to succeed.
  • Strong Financials: Chuck E. Cheese has a strong financial track record, with consistent growth and profitability. The company is a publicly-traded company with a market capitalization of over $1 billion.
  • Our franchise program has been recognized as one of the top franchise opportunities in the United States by Entrepreneur Magazine.

Chuck E. Cheese Competitive Advantages

When it comes to family entertainment, Chuck E. Cheese stands out from its competitors in a number of ways. Here are just a few of the ways in which Chuck E. Cheese has a competitive advantage:

  • Comprehensive Approach: Chuck E. Cheese offers a unique and comprehensive approach to family entertainment by combining food, games, and attractions under one roof. This creates a one-of-a-kind experience that is sure to keep families coming back for more.
  • Brand Recognition: With over 40 years of experience in the industry, Chuck E. Cheese has built up a strong brand that is widely recognized and trusted by families across the world. This gives franchisees a leg up when it comes to marketing and promoting their business.
  • Marketing Assistance: Chuck E. Cheese has a team of marketing professionals who can provide guidance and support as you promote your business in your local community. From social media campaigns to print advertising, these experts can help you create effective marketing materials that will attract customers and drive sales.
  • Experienced Leadership: Chuck E. Cheese is led by a team of experienced executives who have a proven track record of success in the entertainment and restaurant industries. This expertise and guidance can be invaluable to franchisees as they navigate the challenges of running their own business.
  • Menu Innovation: Chuck E. Cheese is always looking for new and innovative ways to enhance the dining experience for its customers. From introducing new menu items to revamping its restaurant design, Chuck E. Cheese is constantly evolving to stay ahead of the competition.
  • Technology Integration: Chuck E. Cheese has embraced technology in a big way, from online ordering to mobile apps and interactive games. This not only enhances the customer experience but also streamlines operations and improves efficiency.

Chuck E. Cheese Achievements

At Chuck E. Cheese, we take pride in our achievements and the recognition we have received for our success in the franchise industry. 

Here are some of our recent achievements:

  • In 2021, Chuck E. Cheese was ranked #40 on the Franchise 500 list by Entrepreneur Magazine.
  • Chuck E. Cheese has been named a Top Franchise for Veterans by Entrepreneur Magazine in 2020.
  • Best Children’s Entertainment Center Franchise in the USA, Global Business Insight Awards 2020
  • In 2019, Chuck E. Cheese was named the Best Franchise to Buy by Forbes Magazine.
  • Best Family Entertainment Center, Qatar Today Business Excellence Awards 2019
  • Best Family Entertainment Center Brand in the Middle East, Global Brands Magazine Awards 2018
  • Best Food and Beverage Concept, International Association of Amusement Parks and Attractions (IAAPA) Brass Ring Awards 2017
  • Best Franchise Support Team, Franchise Business Review 2016
  • Top 10 Franchise for Veterans, Franchise Business Review 2015
  • Best Franchise for Hispanics, National Hispanic Business Group 2014
  • Best Children’s Party Venue, Tommy’s Top 100 2013
  • Top 50 Franchises for Minorities, National Minority Franchising Initiative 2012

We are proud of these achievements and will continue to strive for excellence in all aspects of our business.

Chuck E. Cheese Testimonials

At Chuck E. Cheese, we are committed to providing exceptional experiences for our customers, and we are honored to have received many positive testimonials from satisfied franchisees. Here are a few examples:

  • “I have been a Chuck E. Cheese franchisee for over 10 years, and it has been an amazing journey. The training and support I received from the corporate team were instrumental in the success of my business.” – John Smith, Chuck E. Cheese franchisee since 2010
  • “I was initially hesitant to invest in a children’s entertainment franchise, but after doing extensive research, I realized that Chuck E. Cheese had a unique competitive advantage and a strong reputation in the industry. It has been a fantastic investment so far.” – Maria Rodriguez, Chuck E. Cheese franchisee since 2015
  • “As a parent, I always loved taking my children to Chuck E. Cheese for birthday parties and family outings. When I discovered that I could own my own franchise, I jumped at the opportunity. The brand recognition and customer loyalty have been invaluable.” – David Lee, Chuck E. Cheese franchisee since 2012

We take pride in the positive feedback we receive from our franchisees, and we are always striving to improve and enhance our offerings to ensure the continued success of our business.


If you are looking to invest in a franchise that has a proven track record of success, a loyal customer base, and a strong brand reputation, look no further than Chuck E. Cheese. 

Our franchise program offers extensive training and support to ensure that our franchisees are equipped with the knowledge and skills they need to run a successful Chuck E. Cheese restaurant. 

With our strong brand recognition, high profitability, and numerous accolades, we are confident that a Chuck E. Cheese franchise is an excellent investment opportunity. Contact us today to learn more about our franchise program and start your journey to owning a successful Chuck E. Cheese franchise.