[Health/Wellness] Physique 57®

Overview
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Own a Piece of the Exploding Barre Fitness Revolution with the Physique 57 Master Franchise Opportunity

Start Your Studio. Shape the Future.

Physique 57 is a luxury boutique fitness brand launched in 2006 in New York City. Known as the “Hermès of Barre,” it delivers a transformative workout experience combining ballet-inspired movement, strength training, and cardio in a high-energy, low-impact format that produces visible results in as few as 8 sessions.

With 13 studios across the U.S., Dubai, Mumbai, Bangkok, and more, Physique 57 is expanding globally—and now, the opportunity is open to visionary entrepreneurs like you.

Why Physique 57?

✅ Proven Business Model
Scalable studio formats (1,200–2,000 sq. ft.), and multiple revenue streams: studio classes, digital subscriptions, apparel, events.

✅ Unmatched Brand Equity
Recognized by Good Housekeeping and Shape as the #1 barre workout worldwide. Backed by 75+ Net Promoter Score and a loyal global following.

✅ High-Demand Fitness Concept
Barre blends strength, cardio, and stretch for effective, low-impact results—perfect for all fitness levels and increasingly in demand by wellness-conscious consumers.

✅ Hybrid Delivery Model
Run in-person classes and tap into a robust Video On Demand platform with 450+ videos, livestreams, and curated fitness programs viewed in 65+ countries.

✅ World-Class Franchise Support
From location selection to marketing and operations, Physique 57 provides comprehensive onboarding, elite instructor training, and ongoing strategic guidance.

What You’ll Offer Clients

Physique Classic: Cardio and strength fusion
Physique Core Pilates: Core-focused training
Physique Strength: Barre+Strength training intervals
Physique Ignite: Barre+Fast Paced Cardio Intervals
Physique Barre Basics: Full body barre foundation training

Each class is designed to empower clients through body positivity, visible transformation, and community energy.

Global Success Stories

📍 Dubai – High-end market success
📍 Mumbai – Surging fitness culture
📍 Bangkok – Thriving wellness community

These markets demonstrate how Physique 57 adapts to both luxury urban hubs and emerging fitness destinations with ease.

The Ideal Franchise Partner

We’re looking for individuals who are:

Passionate about fitness and wellness
Skilled in leadership and business management
Committed to delivering high-end, community-driven experiences
Interested in multi-unit ownership and long-term growth

Market Momentum

💥 Global boutique fitness market projected to reach $22.1B by 2025
📈 Online fitness platforms have grown 50% year-over-year since 2020
🚺 Female-led fitness communities are one of the fastest-growing segments

Physique 57 sits at the intersection of premium, digital, and female-focused fitness.