Club Pilates is the world’s largest Pilates franchise system — and in 2026 it remains the engine of growth inside Xponential Fitness, the parent holding company that operates boutique fitness brands across 49 US states and 31 countries. With 1,414 global studios, Club Pilates is the category-defining name in the rapidly growing reformer-Pilates segment, and recent multi-unit deal activity confirms it is still the brand most franchisees and master operators want to develop.
Club Pilates is a US-headquartered boutique fitness franchise that offers group reformer Pilates classes in small, recurring-membership studios. Founded in 2007 in San Diego, California, the brand was acquired in 2015 by what later became Xponential Fitness and was scaled into the largest Pilates network in the world. Club Pilates studios operate on a class-pack and membership revenue model, with most locations sized between 1,500 and 2,200 square feet and equipped with reformers, EXO-chairs, TRX, and barre apparatus.
Club Pilates is now in the same conversation as Anytime Fitness and Orangetheory in terms of category dominance — but inside a younger, faster-growing wellness niche. Three factors stand out for franchise investors looking at boutique fitness in 2026:
Reformer Pilates has been the highest-growth modality inside boutique fitness over the past five years, and Club Pilates has the largest studio count in the category by a wide margin. The brand benefits from first-mover unit density in most US trade areas and a deep instructor pipeline through its in-house teacher training program.
Unlike traditional gym franchises, Club Pilates studios generate revenue primarily from recurring monthly memberships and class packs, not from one-off door fees. The model is closer to a SaaS-style business than a transactional fitness model, which appeals to franchise investors looking for predictable cashflow rather than peak-and-trough utilization patterns.
In 2026, Xponential announced the largest development deal in company history: master franchisee Riser Fitness, led by co-CEOs Jeffrey Nash and Ed Lombardi, signed an agreement to develop 127 additional Club Pilates studios over five years. Riser Fitness now holds more than 340 development licenses across its global pipeline — a clear signal that institutional capital is consolidating Club Pilates territory at the multi-unit level.
Inside the Xponential portfolio, Club Pilates is the volume leader by studio count, while sister brands serve different consumer segments. The Pure Barre franchise targets barre-class consumers with a longer brand history in the US Southeast, and the YogaSix franchise sits in the heated-yoga niche. Many of Xponential’s most successful master franchisees today operate clusters across multiple Xponential brands inside the same trade area, mirroring the Xponential Fitness portfolio strategy at the operator level.
Outside the Xponential portfolio, Club Pilates competes with Physique 57 in the premium boutique tier and with independent reformer studios at the local level — but few competitors have anything close to Club Pilates’ national membership infrastructure or development financing programs.
Club Pilates is already operating in major English-speaking markets including Canada, Australia, the UK, and Japan, and Xponential’s broader 31-country footprint gives the brand a built-in distribution path into Latin America, the GCC, and Southeast Asia. For master franchise investors in Vietnam, the Philippines, Indonesia, Saudi Arabia, and the UAE, the boutique Pilates category is still under-built relative to consumer demand — and Club Pilates carries the strongest brand association of any reformer-Pilates franchise crossing into Asia and MENA.
The brand’s category exposure inside the wider boutique fitness market mirrors trends at scale operators such as Crunch Fitness’s 1,000-gym expansion plan: private equity capital is rapidly consolidating the boutique and value gym tiers in parallel.
Club Pilates is no longer an emerging concept — it is the dominant brand in the fastest-growing boutique fitness segment, with a parent company actively granting multi-unit territory development rights. Investors evaluating master franchise or area developer mandates in Asia, MENA, or Latin America should view Club Pilates as a top-tier candidate alongside its Xponential siblings, particularly in metros where reformer Pilates capacity is still well below demand. The Riser Fitness 127-studio deal sets the new benchmark for how aggressively Xponential is willing to commit to qualified multi-unit operators.
Club Pilates is a US-founded boutique fitness franchise that operates group reformer-Pilates studios. It is the largest Pilates studio network in the world, with 1,414 global locations as of 2026.
Club Pilates operates 1,414 studios globally. Its parent company, Xponential Fitness, operates more than 3,000 boutique fitness studios across 49 US states and 31 countries.
Club Pilates is owned by Xponential Fitness (NYSE: XPOF), the publicly listed boutique fitness holding company led by CEO Mike Nuzzo, which also owns Pure Barre, YogaSix, StretchLab, BFT, and other boutique brands.
This article was prepared by the VF Franchise Consulting editorial team — with over 30 years of experience in international franchise development, master franchise advisory, and brand expansion across Asia and the Middle East.
