Say Chiizu aiming for long stretch in Singapore

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Thailand’s Say Chiizu cheese toast is stretching all the way to Singapore, with takeaway kiosks being set up at four malls next week.

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Its cheese is made on the company’s own farm in Thailand which has cows and machinery imported from Japan, hence its main product being called Hokkaido cheese toast. Its special formula combines three types of cheese to produce its special taste and super-stretchable texture.

Its Hokkaido milk toast comes in five flavours: charcoal, chocolate, strawberry, matcha and original.

As well as its toast, Say Chiizu offers snacks such as Pizza Cheese Fries, BBQ Pull Chicken/Pork Cheese Fries, Cheese Fries and Classic Fries.

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Its drinks line-up includes yuzu, matcha, strawberry and peach cheese teas.

Say Chiizu’s first outlet opens at VivoCity on Monday, followed by 313 @ Somerset on Tuesday, White Sands Shopping Centre on Wednesday and The Clementi Mall on Thursday.

The brand is aiming to open 10 outlets in SIngapore by the end of the year, including a sit-down cafe at Bugis next month.

Source: Inside Retail Asia

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