“We are very pleased to have reached this historic milestone, but it’ll be business as usual as we have no intention of stopping here and will continue with our rapid store expansion,” 7-Eleven Malaysia CEO Gary Brown told the opening ceremony at The Scott Garden in Old Klang Rd, Kuala Lumpur.
“At our listing in 2014, we discussed our expansion plans and our intention to increase our number of new stores by 600 over the ensuing three years. We are also pleased to be able to showcase today our latest product and service innovations.”
The current generation 7-Eleven convenience stores aims to encourage customers to see the outlet as a lifestyle concept where they can spend more time, similar to a neighborhood cafe. The company has also widened its range of products and services including Touch ’n Go reload services, utility bill payments, payment for online purchases through MolPay, point-of-sales activated gift cards and parcel locker services in partnership with BoxIt.