
ABOUT VF FRANCHISE CONSULTING
VF Franchise Consulting is a uniquely experienced franchise consultancy with extensive franchise sales, marketing, and operations experience throughout the Asia Pacific and MENA region. Our senior management team has over four decades of international experience in the USA, Asia, and Canada. Headquartered in Vietnam, we are positioned to assist our clients enter the fastest-growing region in the world.
VF Franchise Consulting also offers assistance in establishing Distribution partnerships, Joint Venture (JV) partnerships and Direct Investments for organizations that wish to enter the Asia Pacific and MENA regions.
The Asia Pacific region, home to 4.75 billion people, boasts unmatched economic growth and GDP. Yet, it remains an untapped opportunity for many international franchises and businesses. We aim to help you expand successfully in this highly sought-after region of the world.
ASK US ABOUT
SMARTSTART: FRANCHISE LAUNCH ACCELERATOR
- Franchise Feasibility & Market Entry Strategy
- 5-Year Franchise Strategy & Growth Roadmap
- Franchise Structuring & Terms Development
- Operations Manuals & Franchise Onboarding Tools
- Franchise Legal Kit
- Franchise Sales Kit
- Estimated Duration: 3 – 4 months
FRANCHISE FAST TRACK: STRATEGIC EXPANSION IN ASIA & MENA
- International Franchise Sales Campaigns
- VF Franchise Business Matching (VFBM) Events
- Franchise Exhibitions & Investor Roadshows
- Digital Lead Generation & Content Marketing
- CRM, Pipeline & Deal Flow Management
- Investor Qualification & Sales Closure
- Estimated Duration: 6 – 12 months
FRANCHISE MASTERY: OPERATIONS & TRAINING
- Operations Audit & Compliance Review
- Training & Onboarding Programs
- Performance Systems Setup
- Mystery Shopping & Brand Monitoring
- Sales Coaching for Franchisees
- Estimated Duration: 2 – 3 months (ongoing support optional)
STRATEGIC ADVISORY & SPECIAL PROJECTS
- JV's, Licensing, and Hybrid Expansion Models
- Market Research & Competitive Mapping
- Franchise Turnaround & Brand Repositioning
- Location & Expansion Intelligence
- Partner Identification & Due Diligence
- Project Management
- Estimated Duration: Varies
OPTIONAL ADD-ON SERVICES
- Trademark Registration in Target Countries
- Localization of Menus/Content/Training
- Local Language Marketing Collateral Design
- Franchise Recruitment Webpage (Microsite)
- Legal Review by Franchise Lawyers
- Estimated Duration: 2 – 6 weeks
WHY VF FRANCHISE CONSULTING
- Proven Track Record: Our successes in securing great, multi-unit, country-level franchisees for our clients in F&B, retail, education, and services are unsurpassed in Asia
- Asia-Pacific & Middle East Focus: Our deep understanding of these markets ensures tailored success
- Decades of Insights: Our seasoned senior management brings a wealth of on-the-ground experience
- Trusted Professionals: Globally trusted by major franchisors and businesses for our Asia expertise
- Industry Expertise: We have a broad expertise in various industries, including food & beverages, education and training, entertainment, retail, services, and more
- Proven Track Record: We’ve seamlessly secured strong, qualified partners for our clients in multiple industries and throughout Asia
Meet Our Leadership

(Mr.) Sean T. Ngo, MBA
CEO - USA
Sean T. Ngo is a successful entrepreneur and the visionary CEO and Co-Founder of VF Franchise Consulting, one of Asia and the Middle East’s premier franchise advisory firms ...

(Mr.) Khoo Teck Kim, MBA
Director - Singapore
Teck Kim is an experienced CEO with expertise and a successful track record in the food-service, franchise and retail industries. In a career that spans over 30 years of industry experience...

(Ms.) Hoang Kim Phuong
Director - Vietnam
Ms. Hoang Kim Phuong is from Vietnam and has over 15 years of professional industry experience. Her core competencies include business development, sales and marketing, ...

(Mr.) Seung Cheung, MBA
Director - Korea
Seung Cheung grew up in Korea and earlier in his extensive career was an OE sales manager at Michelin Korea, an assistant product manager at Kellogg Korea, and a merchandising manager at 7-Eleven Korea...

(Mr.) Masayuki Toma
Director - Japan
Mr. Masayuki Toma has been the Brand Manager of KOKORO TOKYO MAZESOBA since 2014. His career then evolved as he joined a franchise consulting firm, where he held key positions in corporate planning, MD/promotion management,...

(Mr.) Masayuki Toma
Director - Japan
Mr. Masayuki Toma has been the Brand Manager of KOKORO TOKYO MAZESOBA since 2014. His career then evolved as he joined a franchise consulting firm, where he held key positions in corporate planning, MD/promotion management,...
Meet Our Strategic Partners

GapMaps is an Australian-built and owned company with global capabilities. Our dynamic products can be easily adapted for any market or industry.

Tilleke & Gibbins is a leading Southeast Asian regional law firm with over 230 lawyers and consultants practicing in Cambodia, Indonesia, Laos, Myanmar, Thailand, and Vietnam...






