H&M Hong Kong flagship to be Asia’s largest

HONG KONG - CIRCA MARCH 2014: H&M fashion store in Hong Kong. H&M Hennes & Mauritz AB (H&M) is a Swe

The new H&M Hong Kong flagship store set to open on October 30 will be the Swedish fashion brand’s largest yet in Asia.

Hennes & Mauritz will open at the end of the month in Hong Kong, marking the fast fashion brand’s return to what is one of the city’s premiere downtown shopping district.

The 47,000 sqm store will open at Fashion Walk in Causeway Bay.

It will include an H&M Home section, marking the homewares spin-off’s first presence in Hong Kong. A highlight will be a global exclusive collection by Ximon Lee, winner of H&M’s Design Award 2015.

H&M is steadily expanding its store network in Asia. On October 1 it opened a new store in Singapore’s Tampines shopping centre, a two storey shop with a floorspace of about 19,500 sqft.

Source: insideretail.asia