Krispy Kreme to launch in Myanmar

Krispy Kreme, the US doughnut cafe chain, is to enter Myanmar.

The company has signed a development agreement with Singapore-based Doughnut Group Pte Limited, to open 10 Krispy Kreme shops in Myanmar over the next five years.

Krispy Kreme is one of only a small number of western restaurant brands that have announced intentions to open in Myanmar. Dan Beem, Krispy Kreme’s senior VP and president – international, said with a growing economy and a population eager to welcome global brands, the time is right for Krispy Kreme to bring its sweet treats to Myanmar.

“We see a lot of potential for Krispy Kreme in Myanmar, and we are pleased that Doughnut Group is planning to deliver to the people of Myanmar the iconic Krispy Kreme experience that we are known for around the world.”

Pote Narittakurn, owner Doughnut Group, said with the recent evolution of Myanmar, which recently opened to foreign investment and development, this is an opportune time for Krispy Kreme to be one of the first western brands in the country.

“Myanmar is an up-and-coming market with a large population of people who are eager to start getting a taste of iconic brands like Krispy Kreme,” said Narittakurn.

“We’re confident the Krispy Kreme experience will be as meaningful in Myanmar as it is in Memphis or Manila, or anywhere else around the world where our signature sweet treats and coffee are served.”

Source: insideretail.asia